Field Service SaaS — Austin, USA
8→63
"We went from invisible in Capterra category search to appearing in every filtered shortlist within a quarter."
Capterra Review Management — SaaS • B2B Software • US • UK • AU
Your software buyer
just ran a Capterra
shortlist without you.
When a business buyer is evaluating software, they go to Capterra, filter by rating, and build a shortlist. If your review count is thin or your score lags competitors, you never even appear in that list — not because your product isn't good enough, but because your social proof isn't. We fix that, with real verified customers and a done-for-you system that runs continuously.
Trusted by 500+ businesses — average SaaS client earns their first Capterra badge within 90 days
The Real Cost
A thin Capterra profile
doesn't just hurt. It erases you.
Capterra buyers don't browse endlessly. They filter, shortlist, and move fast. A profile that doesn't clear the bar simply doesn't exist to them.
3×
More likely to appear in filtered shortlists with 15+ reviews
Most buyers filter by minimum rating on Capterra before they start reading. Under a certain threshold of volume and score, your listing simply doesn't appear in their filtered results.
3-in-1
One profile works across Capterra, GetApp & Software Advice
Capterra, GetApp, and Software Advice share the same review database under Gartner Digital Markets. Every review you earn on Capterra simultaneously strengthens your presence on two other high-traffic platforms.
Badges = Shortlist
Capterra Shortlist badge means appearing in curated buyer reports
Capterra's quarterly Shortlist reports are distributed to thousands of actively evaluating buyers. Earning a badge puts your product in front of people who are ready to buy and haven't made a decision yet.
How It Works
From invisible listing
to Capterra Shortlist
A done-for-you system built around Capterra's verification requirements and badge qualification criteria. Here's exactly what happens after you sign up.
01
We audit and fully optimize your Capterra listing
Product description, category placement, feature attributes, screenshots, pricing details, and integration listings — every field that influences how Capterra ranks you in search and how buyers evaluate you on the page.
02
We identify your highest-value customers to invite
Long-term accounts, power users, recently onboarded customers — the people most likely to leave a detailed, high-scoring review that moves both your overall rating and your sub-scores for Ease of Use, Support, and Value.
03
We send compliant review invitation campaigns
Email campaigns using Capterra's verified invitation approach — producing authenticated reviews that count toward badge qualification and fully comply with Gartner Digital Markets' review policies.
04
We respond to every review within 24 hours
Vendor responses on Capterra are visible to every future buyer reading your listing. A professional reply to even a 3-star review demonstrates accountability — something enterprise evaluators watch for closely.
05
We track badge progress and report monthly
Capterra badges are awarded quarterly. We monitor your progress toward Shortlist, Best Ease of Use, and Best Value qualification and keep you updated on exactly what's needed to hit each threshold.
Real Results
Real software companies.
Real Capterra growth.
No stock numbers — these are documented before-and-after results from SaaS and B2B software clients.
Accounting Software — London, UK
3.9★→4.7★
"Prospects now mention Capterra in discovery calls. Our close rate on Capterra-sourced leads went up 40%."
HR Platform — Toronto, CA
17→89
"Earned Best Ease of Use and Best Value badges in our first quarter. Enterprise deals that stalled started moving again."
What's Included
Everything it takes to
win badges and appear in shortlists
Review growth alone isn't enough. Here's the full system that goes into every Capterra plan.
Capterra Listing Full Optimization
Product description, category placement, feature attributes, screenshots, pricing, and integration listings — every field that influences Capterra search rank and buyer evaluation.
Verified Review Invitation Campaigns
Compliant email campaigns targeting your most satisfied customers — producing Gartner-verified reviews that count toward Shortlist, Best Ease of Use, and Best Value badge qualification.
24-Hour Review Response Management
Every review answered within 24 hours — including thoughtful responses to critical feedback, which enterprise buyers read carefully and weigh heavily in their final shortlisting decisions.
Capterra Badge Progress Tracking
Continuous monitoring of your Shortlist, Best Ease of Use, and Best Value badge eligibility — with clear targets so you know exactly how many reviews away you are from the next qualification threshold.
GetApp & Software Advice Visibility
Because all three platforms share the same review database, every campaign we run simultaneously improves your GetApp and Software Advice listings — three channels for the price of one.
Plain-Language Monthly Report
Review velocity, score trend, sub-score breakdown, badge progress, and competitor gaps — in a short readable summary every month, no dashboard required.
Why Capterra First
Where SMB and mid-market
buyers build their
software shortlists.
Capterra attracts over 5 million software buyers every month — most of them small to mid-sized businesses with real budgets and short evaluation windows. They come with a problem, search a category, filter by rating and review count, and build a shortlist of three to five products. If you're not on that shortlist, your sales team never gets a conversation. And because Capterra, GetApp, and Software Advice all run on the same review database, every review you earn here works across three platforms simultaneously — the best leverage of any review investment in the B2B software space.
5M+
software buyers visit Capterra monthly to research and shortlist solutions
3×
more shortlist appearances with 15+ verified reviews vs under 5
3-in-1
one Capterra review simultaneously improves GetApp and Software Advice listings
Badges
Shortlist, Best Ease of Use & Best Value badges are used in ads and outbound by top SaaS companies
No Shortcuts
Every Capterra review comes from a verified customer. Every time.
Gartner Digital Markets has one of the most rigorous review verification processes in the industry — reviews are authenticated against business email addresses and cross-checked for authenticity signals. Incentivized or fabricated reviews are removed and can result in listing suspension. We use only compliant invitation methods with real, verified customers. No risk to your listing, no shortcuts that come back to hurt you.
Verified customers only
Gartner-compliant invitations
Zero incentivized reviews
100% Capterra policy compliant
Pricing
Simple plans.
No surprises.
Every plan includes Capterra listing optimization and review response management. No setup fees, no long-term contract.
Foundation
$299
per month · cancel anytime
- Capterra listing full optimization
- 20 verified review campaigns per month
- Score & badge monitoring with alerts
- Monthly performance report
Most Popular
Momentum
$599
per month · cancel anytime
- Everything in Foundation
- Unlimited verified review campaigns
- 24-hour review response management
- Capterra badge progress tracking
Authority
$1,199
per month · cancel anytime
- Everything in Momentum
- Dedicated account manager
- GetApp & Software Advice cross-tracking
- Weekly strategy calls
Not sure which plan fits? Start with a free audit and we'll recommend one based on your actual numbers.
FAQ
Questions about Capterra reviews
Capterra's default listing order is influenced by a combination of paid sponsorship, review count, and review recency. However, buyers can sort by rating at any time, and Capterra's shortlist and best-of awards are driven primarily by user review data. More reviews and a higher average rating means better visibility regardless of ad spend.
Yes. Capterra, GetApp, and Software Advice are all owned by Gartner Digital Markets and share the same review database. Reviews submitted on one platform typically appear across all three, which means a strong Capterra profile simultaneously improves your presence on GetApp and Software Advice.
Most clients see their first new verified reviews within 2 to 3 weeks of campaign launch. Capterra reviews require verification, which adds a short moderation window, but meaningful score movement is typically visible within 60 to 90 days.
Yes. Capterra's Shortlist, Best Ease of Use, and Best Value badges are awarded based primarily on review volume and satisfaction scores. Growing your review count is the most direct path to qualifying for badge recognition that can be used in your marketing.
We respond to every review within 24 hours, including negative ones. Capterra displays vendor responses publicly, and a thoughtful, professional reply to a critical review often reassures the next buyer more than a wall of perfect scores would.
Plans start at $299/month including Capterra listing optimization and 20 review campaigns per month, with no setup fees and no long-term contract.
See your Capterra standing
before the next buyer
builds their shortlist.
Your free audit shows your exact Capterra score, review count, badge eligibility gap, and where you rank against your top 3 category competitors.
Free · No credit card · Results delivered in 24 hours